Forma Studio

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Branding / Website Design

An identity with room to keep evolving.

A flexible brand and portfolio website for a creative studio whose work changes with every client.

Soft sculptural 3D form in pale blue and peach

Client

Forma Studio

Role

Brand & Web Designer

Year

2025

Services

Brand Identity, Art Direction, Website Design, Framer Development

A brand that lets the work lead.

Forma Studio had outgrown its original identity and portfolio. The goal was a distinctive visual system and a website the team could update themselves as new work came in.

The old brand no longer matched the work.

The studio’s projects had become more ambitious, but the website felt static and dated. Updating case studies required a developer, so the portfolio was always months behind.

A flexible system and an easy-to-edit website.

I built an identity and website designed to grow with the studio.

  • A modular logo and type system.

  • A restrained palette that frames the work.

  • Editorial case study templates.

  • CMS-driven portfolio the team can update.

  • Subtle motion across every page.

Design Process

01

Research & Discovery

01

Research & Discovery

02

User Flow & Architecture

02

User Flow & Architecture

03

Wireframing

03

Wireframing

04

Visual Design

04

Visual Design

05

Prototyping & Refinement

05

Prototyping & Refinement

Results

  • A more distinctive brand presence.

  • A portfolio the team can manage.

  • Consistent visuals across channels.

  • A flexible foundation for new work.

Explore another project and discover more creative work.

Have a similar challenge?

Let’s work together to create a better digital experience.

Have a similar challenge?

Let’s work together to create a better digital experience.

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